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Mattel boosts Thomas & Friends efforts with direct-to-consumer catalogue, website | Canadian Business

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in July
The Associated Press

Toy company Mattel is ramping up its efforts to bring Thomas & Friends products to consumers, rolling out a new direct-to-consumer catalogue and website.

Mattel Inc. said Monday that it is also teaming with 20 independent specialty retail stores to sell the Thomas & Friends Wooden Railway goods. Toys R Us will serve as the exclusive national chain.

http://www.canadianbusiness.com/business-news/mattel-boosts-thomas-friends-efforts-with-direct-to-consumer-catalogue-website/
 

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